Driven by a deep sense of purpose, Joseph aspires to serve his family and community, continuously evolve as a person and leader, and live by values that prioritize his well-being, uplifting others, perseverance, and knowledge acquisition. His personal and business goals are intertwined, focusing on helping people achieve their aspirations and nurturing a successful ice and water vending machine business. Furthermore, Joseph is dedicated to passing on his entrepreneurial wisdom to his son, fostering self-reliance in the business world.